Author: profitgen

So you want to make more money with your email marketing?

Stupid question.

‘Course you do.

You’re reading this after all.

And guess what?

Your favourite not-so-cuddly “Maverick Email Marketer” is here to give you a killer email marketing tip so you can do just that.

See, your emails need to stand out from your competitors’.

If they don’t, then you’re just one of the crowd.

And I don’t want any of my not-so-evil email marketing minions to be “just one of the crowd”.

And for your own sake, you don’t want to be either.

So here are 5 dead-easy ways to make your emails stand out like a happy marriage on Game of Thrones.

1) Be yourself

Don’t be anyone you’re not.

Don’t “tone down” your personality in your email marketing.

DO simply act and “talk” like you do in real life.

Why?

Because, whilst yes, you will repel certain people, you’ll also attract many others.

Being polarizing isn’t a bad thing at all.

This really is one of the best email marketing tips you can possibly get.

2) Give value

If you’re doing daily email, then you want to make sure you offer value in every single email you send to your email list.

Don’t make it a waste of time for people to read.

Because thou shalt not forgive thee. (Or something like that.)

And you email marketing will stink worse than mouldy cheese.

3) Entertain

“Hell is gone and heaven’s here…

There’s nothing left for you to fear…

Shake your ass come over here…

Now Screeeeam.”

Yes, Robbie Williams’ “Let Me Entertain You” should be the official “Email Anthem”.

Keep it in your head when writing to your email list.

4) Have a good email subject line

Mix up the sort of email subject lines you write.

Try writing a “curiosity” subject line one day, a “straight-benefit” one the next, a “controversial” one the next… and so on and so on.

Try to keep them 9 words or less if you can.

5) Don’t forget to pitch

Ask yourself:

Are you selling something that’s gonna make people’s lives better?

‘Course you are.

Therefore, it’s your moral and ethical DUTY to get people to buy your products and services.

And the only way to get people to buy, is to offer them the opportunity to buy in the first place.

So “pitch” in every email you send.

Just make sure you offer value and entertainment first.

The most beneficial way to be successful in email marketing is to build a list of existing and potential customers who trust you enough to read your emails. They trust you and want to read your messages and they want to act on the information you provide.

When you ask existing and potential customers to agree to receive messages from you (through your opt-in form and your “ethical bribe”), you are asking them to trust you. You need to do everything you can to earn and keep their trust by setting expectations and communicating clearly with them. Do it professionally and do not abuse this trust. If you treat them like this, you will build a loyal following. Loyalty is the best way to success in business – especially in your online business!

Email marketing is the number one method of success for almost every online marketing campaign. This is how you build your business, keep your business, sell your products, and most of all, increase the value and trust in your customer’s minds.

Getting people to come to your website is one thing. Getting them to remember your website out of the dozens they visited today or the hundreds they’ll visit this week, well, that is a whole other matter.

This is why email marketing is so essential to your online marketing success. Email marketing is so easy and cost-effective to implement, it’s hard to believe some people actually mess it up! Let’s say that someone visits your website and wants to hear more from you. You have an opt-in form that allows them to subscribe to your list (usually as the result of a free gift you provide for them – the “ethical bribe” if you will). When that person subscribes, they do so tentatively. They really do not trust you at that point (unless they have been a loyal subscriber for some time).

You job is to keep these people interested and engaged with you. You want there to be an interaction between you and them so you can send them information on your products and they will trust you enough to purchase them.

The best way to do this is to simply ask them what they want to know! It allows you to correspond directly to your clients (increasing your credibility). If there is enough interest in the same question, you can use that as an indicator that there is a need in that area of your niche. This will allow you to develop a product specifically for your clients – which should trigger acceptance (which translates into sales). But I will talk more about that in a minute.

Now, when you initially load your autoresponder, you should only load perhaps two to three weeks of emails. This will allow you to continue to write daily emails so your content always seems “fresh” in the eyes of your subscribers. It also allows you to answer questions in a timely fashion and then share them with your group.

Not only will this help build your credibility, but it will get your business name in front of your list more often. You need to focus on at least one email every other day (but no more than one per day). For every email you send with an affiliate link or product offer, you need to send at least four that are content related only. This will ensure you are providing information in the eyes of your subscribers, with only a few sales oriented emails in between, instead of sales emails with only a little bit of information mixed in. Remember, we want to build credibility and trust in the eyes of our subscribers at all times!

This type of email marketing can be done in a few different ways.

As I briefly mentioned above, You can ASK THEM! What a novel idea! Actually asking the subscriber what issues they are facing and what areas they need help in. You can use a Face Book post and ask your followers there. When you answer the question, you can post a link on FB back to your website and generate traffic from FB.

You can post in a forum. There are a variety of ways to ask the question, “What areas are you having problems in that I may be able to help?” Take the responses and create blog posts, emails for your autoresponder and even training programs to provide answers to the questions. The important thing is to ASK! Then, provide the information to your current subscribers through email – free of charge! You can do this while preparing a training program, which you can then load into the autoresponder for new subscribers.



Simple Updates – When you receive a question from a subscriber or potential subscriber, provide the answer to the group. You may want to avoid using names, but you can say something like, “I received this question the other day and I think it is important enough to discuss this with everyone.” When you update your subscriber email list on things you have talked about and questions you have received, you automatically become empathetic to their views (and this builds your credibility and trust factor).

Just establish a plan to provide content emails with a few product or affiliate recommendations scattered inside (instead of the other way around) and your credibility and trust factor will increase in the eyes of your list. But you need to remember, your number one priority is to help those on your list – not to sell them!

Modern world screams technology from every angle, people are well occupied with their busy and demanding schedules, and don’t have time to look out for different brands, products and upcoming projects through the means of offline marketing, such as: paper-based newspapers, books, communication methods and traditional TV and radio broadcasts. In the current scenario internet and mobile phones are the most picked method to share any information, so when the term Digital Marketing is discussed, customers can access the information any time and any place as per their convenience. Internet and globalization have shrunk the world to an axis point, where people from all over the globe can access the information via computers, tablets or mobiles. Digital marketing is indeed a blessing for the business owners, where they can influence the image of their companies via digital marketing and can reach up to a larger chunk of customers globally.

You Should Do Digital Marketing

In the era of technology, where Smartphone rules our life, we feel bound to access the product details online only through, mobiles, computers or tablets. A business turns does not mean the huge traffic on the product website, but that traffic converting to leads or boosting the sales. Online Marketing, is a tool which works on your customer’s psychology with the attractive content, ads followed by various other marketing tactics, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even for the business boost.

Asking Price

The first and the foremost reason to opt for digital marketing is, but obviously the cost-factor, which is quite economical, being compared to traditional offline marketing methods. To illustrate the fact a TV ad or newspaper advertisement can cost huge and with no guarantee of being noticed by everybody, on the contrary an email or social media campaign, can reach out to a mass population globally.

Reliable Customer’s Feedback

Another benefit, which really suits the need of the business, is the real-time and reliable customer feedback and reviews to upgrade the services with time. With digital marketing pattern business owners don’t need to spend excessively on surveys and customers’ feedback, but the unbiased information can be attained through internet marketing and ultimately win the customer’s trust. The better revenue growth expectancy of either small or medium enterprises can extend to 4 times much better by using digital marketing techniques, since it lets the product available to go larger and farther reaching markets both locally and abroad.

Brand Recognition

Online Marketing proves beneficial for the brand reputation, with satisfied customers and their real-time feedback, business owners can reach to other potential set of customers. This helps the business owners to make the brand reputation go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

Conversion Optimization

Since the current era is turning more digital, than people do have the access over their gadgets at every time and business owners can remain available with their product, regardless of their time-zone restrictions and ultimately a larger reach to the consumers would lead to conversion, because the consumer would get what they are looking for a per their convenience. Without conversion, all the traffic would mean nothing and all the other marketing efforts would end in despair. This is the sole reason, why business owners put more efforts towards the digital marketing campaigns.

Key Digital Marketing Tools

Digital Marketing can be done in various ways, below mentioned are a few of the major keys, although with the upcoming innovative technology methods, more would be added to this list.

• Websites and SEO content
• Blogs
• Internet banner ads
• Online video content
• Pay-per-click (PPC) advertising
• Email marketing
• Social media marketing (Facebook, Twitter, LinkedIn, etc.)
• Mobile marketing (SMS, MMS, etc.)

When a customer walks into a shop, the first step he/she follows is to inspect the product and then might leave without buying anything. Undeniably a larger number only come and go and very small groups make a buy. Even if the product website receives tons of website visitors daily or weekly, but none of them ever convert, then it’s alarming, because it leads to clear indication that the business will also cease to exist. Digital Marketing helps the business owners to utilize the tried and tested marketing tactics, which not just attract the superfluous traffic, but highly potential target traffic and would ensure the survival of the business.

Email Marketing and Opt In List Building: On Keeping Online Businesses Profitable

Since the arrival of the records technology, the Internet have been a treasured commodity to most people. Here, they locate ways on how to earn extra money even without having to spend greater capital on building a enterprise.

Nowadays, many enterprise human beings are figuring out the importance of e mail advertising and marketing. Through emails, an internet business can market their product at once via their customers.

Generally, the primary reason of e-mail marketing is to reach their target audience as quick and as direct as feasible. They want to attain their goal marketplace so as to promote their services and products that would benefit their clients.

However, some companies use electronic mail advertising with a view to preserve their touch and relationship with their clients.

The motive why electronic mail advertising has grown in such extraordinary fee is primarily based at the fact that humans inside the digital community are always hungry for information. They join records that they’re inquisitive about.

On the other hand, not anyone are inclined to join such information. They may be involved to your merchandise as soon as however may now not be fascinated to shop for again. Moreover, when you still ship those emails that do not have their permissions, you could be accused of spamming.

Today, spamming is a critical offense mainly in the international of information era. Because the Internet is this sort of wild location, most government regard the privateness of anyone as precious and that they keep to uphold this questioning even at the Internet.

With this, the introduction of decide in listing had won incredible popularity. Because of its viability and feasibility to maximum on line companies, a lot of human beings have found out how vital decide in lists are in email advertising.

Basically, decide in list refers back to the listing of e mail addresses of people who have agreed to join your mailing list. In this manner, you could freely send emails that entail promotions, brochures, new product announcements, and every factor of your advertising and marketing campaign.

When you build an decide in list, you do not best growth the possibility of being successful in e mail marketing but additionally improve your income and income as nicely. This is due to the fact constructing an decide in listing will give you the hazard to live in touch along with your clients through getting their e-mail cope with.

In this manner, you could preserve to sell your services and products wherein they’re inquisitive about due to the fact they’ve opted to subscribe on your mailing listing. Hence, whatever it’s far that you feed them, possibilities are, they may maximum likely reply positively.

In truth, building an decide in list is simply letting the people comprehend the charisma and magic of e mail advertising. In this way, spams can be avoided, if now not removed, and will now not break the advantageous image of e-mail advertising.

With spamming, email advertising and marketing becomes a disgraceful interest in the Internet. But with opt in list, online organizations can hold to enhance their businesses thru email advertising and marketing while not having to worry about being accused of spamming.

In building choose in list, there are types to be considered. The first one is the single decide-in and the other one is the double opt-in or the showed opt-in.

In building unmarried choose-in listing, on line organizations would definitely use a “signal-up tag” in their web web sites so that whenever a person visits their internet site, he or she will favor to subscribe in the business’ e mail list.

On the other hand, a confirmed decide-in list or double opt-in entails a affirmation message after the customer had subscribed to the specific web website online’s e-mail list.

Usually, the confirmation takes location by means of replying on a device-generated message that asks for a affirmation of the subscription or by clicking on a hyperlink that involves the confirmation of the consumer.

Whatever type of decide in listing you will decide upon, each has its personal execs and cons with regards to e mail advertising and marketing. But though, both are designed to give your on line enterprise the pleasant answer possible for you to generate emails and permissions while not having to get into problem.

Indeed, e-mail advertising is this kind of worthwhile enterprise within the Internet. But it would now not be complete and could in no way be successful with out the assist of the decide-in lists. These need to continually move hand-in-hand as a way to achieve success inside the digital global of Internet advertising.

Hello my very non-evil marketing minion…

Got a good’un for you right now.

See, a lot of so-called email marketing experts bang on about the size of their email lists.

You’ll see them brag about how many hundreds of thousands of people are on it.

But here’s the thing:

What’s the point in having a big email list if it’s unresponsive?

So instead of worrying about getting a huge email list in terms of numbers, focus on getting a list full of high-quality prospects.

In other words, people who really are potentially interested in buying from you.

So how do you do this?

Good question. One that I’ll now answer:

You see, it mainly comes down to these three things:

1) The “ethical bribe” you’re offering.

2) You squeeze page copy.

3) The “welcome email” you send when people first subscribe to your email list.

Let’s start with the first:

Only offer an ethical bribe which appeals to your target market.

Sounds kinda obvious, but a LOT of people get this wrong.

Clearly this is all about understanding your market and knowing what they want.

Second, you’ve got to make sure the copy on your squeeze page repels “bad” optins, whilst attracting “good” optins.

Mentioning you’ll be sending daily emails is just one way of doing this.

Finally, when people have opted in, you then need to send them a “welcome email” which further repels the “bad” optins (so they unsubscribe), whilst really draws in the “good” ones. These will be the people far more likely to buy from you.

MODULE 1

CHAPTER 8

CREATING YOUR SQUEEZE PAGE

1. INTRODUCTION
2. OBJECTIVES

3. MAIN CONTENT

3.1 The Game and the Uses

3.2 Types of Squeeze Page

3.3 It is a Useful Trap

3.4 Types of Offer

3.5 Call to Action

3.6 The Practicals

3.7 The Process

4. CONCLUSION
5. SUMMARY

6. ASSIGNMENT

1.0 INTRODUCTION

A squeeze page is a web page with a form, where you collect email addresses (and possibly names) of your prospects for further interactions with them in your attempt to lure and convince them to do business with you in the near or distant future.

There are two possible aspects to a squeeze page:

– The theory of what it should be and

– The practice of actually setting it up online.

In a good show of brevity I will touch both aspects in this discussion.

2.0 OBJECTIVES

– To highlight the importance of a squeeze page to any web-based business

– To encourage learners to practice the process of setting up his/her squeeze page

– To provide resources that can ease the learning process and shorten the learning curve.

3.0 MAIN CONTENT

3.1 The Game and the Uses

If you have been online for any length of time, you can remember visiting a website and after a while a software appear from seemingly nowhere asking you for your Name and Email so that they can send a gift to your email box.

That page was a squeeze page on display!

It is called a squeeze page for two reasons:

1. It is use to get (squeeze) the customers’ details (names and emails) through the sales funnel to the landing page.
2. It is also use to get (squeeze) the prospects’ email addresses out of them for future marketing activities

More often than not the experience can be quite annoying, but the prospects are pacified with a carefully preselected and matching gifts that will perfectly tranquilize all his/her annoyances while at the same time satisfying his curiosity for free information (or sometimes free products/services are used as bait gifts) about certain niche of his interest.

3.2 Types of Squeeze Page

There are three most popular types of squeeze page namely:

1. Static squeeze page – the most common, static and beginners’ friendly, in terms of cost, seen on most websites
2. Pop up squeeze page – a bit pricey, and the
3. Splash squeeze page – a highly professional software

There are all plug-ins that are used to collect people’s emails for marketing purposes and the format of choice all depends on you and the money at your disposal as well as the speed you want to build up your list.

If you are using WordPress CMS to run your website, there are many of these plugins that are free to use. Even if you are not using WordPress, most of them can still be adaptable to other content management software like Wix, Joomla and Google Blogger.

Squeeze page is such an important tool in the management of your website and no serious, professional, and experienced site owner will ever make the mistake of ignoring its use.

Next time you visit a website, look around to see if it has this curious marketing tool.

If not, leave the website as soon as possible.

Reason: the site is owned by an Amateur – may not have much to offer than buy, buy, buy…

Some website even go to the extent of adding a timer and a counter to encourage their prospects to sign up as quickly as possible; and in view of the overwhelming statistics on such webpages, this easily robs the visitors of any resistance.

3.3 It is a Useful Trap

Before setting up the squeeze page, you might have prepared the offer and store it up somewhere so that your client can be REDIRECTED to them as soon as they finish the signup process.

It is this offers that you advertise on your squeeze (sign-up) page that will act as a subtle bait to induce your prospects to be willing to give out his email/name and in so doing, you successfully trap their addresses for further business deals and subsequent follow up.

Generally, the content of the squeeze page must not be too many to avoid distractions, simple and minimally bulleted points is recommended.

Remember to always add a sense of urgency and possibly scarcity and your (so to say) trap will become very magnetic and effective.

3.4 Types of Offer

You can use any of the items listed below as an offer to encourage your prospects to sign up. It all depends on you and the type of online business that you are promoting.

But it is noteworthy that your offer must match your business model otherwise your unsubscribe rate will hit the roof. It is also a good idea to setup your offer so that they can ONLY get it through their emails and not as a video or downloads which they can easily access elsewhere. This way, you will look more professional, successful and less scammy.

The common type of offers are:

1. Newsletter
2. Sample product
3. Email course
4. eBook
5. Video Course, etc.

The last three have the highest signup rates though it all depends on your target niche markets. From my experience on some of my websites, I also advocate adding any of the social squeeze page and at least a video to increase your signups. This opinion may be disputed by some web masters, but as cited above, I support the idea for obvious reasons.

3.5 Call to Action

Again I say, always include a very specific but social call to action on your squeeze page

Examples:

1. Send Me My Free Tips is better than Submit your Name and Email
2. Sign Me Up is better than Sign Up Here
3. Get Instant Access is better than Join Here
4. Give Me Access is better than Subscribe Here

3.6 The Practicals

I am now going to talk about the practical aspect of setting up your squeeze page and targeting.

It is important to mention here that Targeting is more critical than any other thing else.

Suffice it to say that before you even begin the process of setting up your squeeze page you should ask and answer the following question for yourself:

5. Which market am I targeting?

5. Who are my anticipated audience?

When I am targeting Entrepreneurs, Professionals and Bloggers who want to take their business online, I know my audience are mostly newbies – young school leavers, WASCE, Diplomas, HNDs, Graduates, Retirees, 5 years before Retirement, Underemployed Employees, BYO Boss aspirants, and Unemployed.

The best offers for them are eBooks and ecourses, etc.

I target different group of audience when I am selling a Software.

3.7 The Process

As for the setup, it is the simplest thing to do especially when you decide on the particular list builder (autoresponder) that you intend to use. There are plethora of information on their sites to help you do this like in a bliss.

You must also first decide as a learner whether you intend to start with a paid version or a free version to learn the robes.

The most popular ones are Aweber, MailChimp, etc. as mentioned in the previous courses. Their courses on set up are easy to follow.

4.0 CONCLUSION

With modern software squeeze page can be set up by anybody who is not a Techie. Only acquire the resources, stoop down and learn the step by step process.

5.0 SUMMARY

In this lesson we covered the importance of a squeeze page to any online business venture. We also emphasized the fact that anyone who wants to set up his/her online business in such a way that will guarantee profitability in the shortest possible time, should place one signup form at least on the home page of his website.

6.0 ASSIGNMENT

THE PRACTICE: Sign up with any autoresponder of your choice and get a code.

Use that code on your website to create a squeeze page.

What is the difference between A SQUEEZE PAGE and an AUTORESPONDER?

The content for your website is your primary resource and it’s importance cannot be underestimated. It generates traffic. It helps make a sale. Also, it provides authority, credibility and gets your business noticed above other online business. It also helps you market your business.

What Is Website Content?

Website content can be read, watched, listened to and shared. It covers everything from blog posts, articles, videos, reports, e-books, reviews, infographics and audio files.

But just having content is not enough. There’s good website content and there’s bad website content. Is the content on your website helping or hurting your online business?

It Must Have A Purpose

Unfortunately, many online business owners publish website content without any purpose in mind. They may write brilliant content material. Yet if it doesn’t have any purpose, it’s missing an opportunity.

It doesn’t matter if your website content is a short blog post or article or if it’s a larger content piece like a report or eBook. It needs a purpose. Possible purposes for your content material include:

• Generate traffic to your website
• Improve your website rankings in the search engines
• Lead traffic to an online sales page
• Bring in affiliate income
• Enhance your reputation in a specific niche market
• Get a response or comments from your audience
• Gather opt-ins to your email list

How To Create Website Content

Different people take different approaches to producing good website content. Some plan their content for the coming week. Others plan it for months ahead. When you plan your content you’ll need decide how you will publish it. Will it be text, video, audio or graphical? Maybe a mixture of one or two of these options?

Then what is the subject matter gain to be about? What keywords and phrases should you include? You’ll also have to decide when you’re going to publish it and where. It makes sense to incorporate your content material into your all your online marketing strategies. All of these factors give your content a purpose.

What Do You Want To Achieve?

Every piece of content needs to have some sort of call to action. For example, if you want to encourage comments and feedback at the end of a blog post, you have to ask for it. That’s your call to action. If you want to send people to a sales page, you need some sort of “Click here to learn more.” Your purpose will be integrated into your call to action.