5 Easy Ways To Make Your Email Marketing Stand Out

So you want to make more money with your email marketing?

Stupid question.

‘Course you do.

You’re reading this after all.

And guess what?

Your favourite not-so-cuddly “Maverick Email Marketer” is here to give you a killer email marketing tip so you can do just that.

See, your emails need to stand out from your competitors’.

If they don’t, then you’re just one of the crowd.

And I don’t want any of my not-so-evil email marketing minions to be “just one of the crowd”.

And for your own sake, you don’t want to be either.

So here are 5 dead-easy ways to make your emails stand out like a happy marriage on Game of Thrones.

1) Be yourself

Don’t be anyone you’re not.

Don’t “tone down” your personality in your email marketing.

DO simply act and “talk” like you do in real life.

Why?

Because, whilst yes, you will repel certain people, you’ll also attract many others.

Being polarizing isn’t a bad thing at all.

This really is one of the best email marketing tips you can possibly get.

2) Give value

If you’re doing daily email, then you want to make sure you offer value in every single email you send to your email list.

Don’t make it a waste of time for people to read.

Because thou shalt not forgive thee. (Or something like that.)

And you email marketing will stink worse than mouldy cheese.

3) Entertain

“Hell is gone and heaven’s here…

There’s nothing left for you to fear…

Shake your ass come over here…

Now Screeeeam.”

Yes, Robbie Williams’ “Let Me Entertain You” should be the official “Email Anthem”.

Keep it in your head when writing to your email list.

4) Have a good email subject line

Mix up the sort of email subject lines you write.

Try writing a “curiosity” subject line one day, a “straight-benefit” one the next, a “controversial” one the next… and so on and so on.

Try to keep them 9 words or less if you can.

5) Don’t forget to pitch

Ask yourself:

Are you selling something that’s gonna make people’s lives better?

‘Course you are.

Therefore, it’s your moral and ethical DUTY to get people to buy your products and services.

And the only way to get people to buy, is to offer them the opportunity to buy in the first place.

So “pitch” in every email you send.

Just make sure you offer value and entertainment first.

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Help Your Subscribers By Actually Helping Them – Not By Selling Them

The most beneficial way to be successful in email marketing is to build a list of existing and potential customers who trust you enough to read your emails. They trust you and want to read your messages and they want to act on the information you provide.

When you ask existing and potential customers to agree to receive messages from you (through your opt-in form and your “ethical bribe”), you are asking them to trust you. You need to do everything you can to earn and keep their trust by setting expectations and communicating clearly with them. Do it professionally and do not abuse this trust. If you treat them like this, you will build a loyal following. Loyalty is the best way to success in business – especially in your online business!

Email marketing is the number one method of success for almost every online marketing campaign. This is how you build your business, keep your business, sell your products, and most of all, increase the value and trust in your customer’s minds.

Getting people to come to your website is one thing. Getting them to remember your website out of the dozens they visited today or the hundreds they’ll visit this week, well, that is a whole other matter.

This is why email marketing is so essential to your online marketing success. Email marketing is so easy and cost-effective to implement, it’s hard to believe some people actually mess it up! Let’s say that someone visits your website and wants to hear more from you. You have an opt-in form that allows them to subscribe to your list (usually as the result of a free gift you provide for them – the “ethical bribe” if you will). When that person subscribes, they do so tentatively. They really do not trust you at that point (unless they have been a loyal subscriber for some time).

You job is to keep these people interested and engaged with you. You want there to be an interaction between you and them so you can send them information on your products and they will trust you enough to purchase them.

The best way to do this is to simply ask them what they want to know! It allows you to correspond directly to your clients (increasing your credibility). If there is enough interest in the same question, you can use that as an indicator that there is a need in that area of your niche. This will allow you to develop a product specifically for your clients – which should trigger acceptance (which translates into sales). But I will talk more about that in a minute.

Now, when you initially load your autoresponder, you should only load perhaps two to three weeks of emails. This will allow you to continue to write daily emails so your content always seems “fresh” in the eyes of your subscribers. It also allows you to answer questions in a timely fashion and then share them with your group.

Not only will this help build your credibility, but it will get your business name in front of your list more often. You need to focus on at least one email every other day (but no more than one per day). For every email you send with an affiliate link or product offer, you need to send at least four that are content related only. This will ensure you are providing information in the eyes of your subscribers, with only a few sales oriented emails in between, instead of sales emails with only a little bit of information mixed in. Remember, we want to build credibility and trust in the eyes of our subscribers at all times!

This type of email marketing can be done in a few different ways.

As I briefly mentioned above, You can ASK THEM! What a novel idea! Actually asking the subscriber what issues they are facing and what areas they need help in. You can use a Face Book post and ask your followers there. When you answer the question, you can post a link on FB back to your website and generate traffic from FB.

You can post in a forum. There are a variety of ways to ask the question, “What areas are you having problems in that I may be able to help?” Take the responses and create blog posts, emails for your autoresponder and even training programs to provide answers to the questions. The important thing is to ASK! Then, provide the information to your current subscribers through email – free of charge! You can do this while preparing a training program, which you can then load into the autoresponder for new subscribers.



Simple Updates
– When you receive a question from a subscriber or potential subscriber, provide the answer to the group. You may want to avoid using names, but you can say something like, “I received this question the other day and I think it is important enough to discuss this with everyone.” When you update your subscriber email list on things you have talked about and questions you have received, you automatically become empathetic to their views (and this builds your credibility and trust factor).

Just establish a plan to provide content emails with a few product or affiliate recommendations scattered inside (instead of the other way around) and your credibility and trust factor will increase in the eyes of your list. But you need to remember, your number one priority is to help those on your list – not to sell them!

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Why Your Business Needs Digital Marketing Services

Modern world screams technology from every angle, people are well occupied with their busy and demanding schedules, and don’t have time to look out for different brands, products and upcoming projects through the means of offline marketing, such as: paper-based newspapers, books, communication methods and traditional TV and radio broadcasts. In the current scenario internet and mobile phones are the most picked method to share any information, so when the term Digital Marketing is discussed, customers can access the information any time and any place as per their convenience. Internet and globalization have shrunk the world to an axis point, where people from all over the globe can access the information via computers, tablets or mobiles. Digital marketing is indeed a blessing for the business owners, where they can influence the image of their companies via digital marketing and can reach up to a larger chunk of customers globally.

You Should Do Digital Marketing

In the era of technology, where Smartphone rules our life, we feel bound to access the product details online only through, mobiles, computers or tablets. A business turns does not mean the huge traffic on the product website, but that traffic converting to leads or boosting the sales. Online Marketing, is a tool which works on your customer’s psychology with the attractive content, ads followed by various other marketing tactics, Digital Marketing tools and techniques provide business owners the best chances for competition, survival and even for the business boost.

Asking Price

The first and the foremost reason to opt for digital marketing is, but obviously the cost-factor, which is quite economical, being compared to traditional offline marketing methods. To illustrate the fact a TV ad or newspaper advertisement can cost huge and with no guarantee of being noticed by everybody, on the contrary an email or social media campaign, can reach out to a mass population globally.

Reliable Customer’s Feedback

Another benefit, which really suits the need of the business, is the real-time and reliable customer feedback and reviews to upgrade the services with time. With digital marketing pattern business owners don’t need to spend excessively on surveys and customers’ feedback, but the unbiased information can be attained through internet marketing and ultimately win the customer’s trust. The better revenue growth expectancy of either small or medium enterprises can extend to 4 times much better by using digital marketing techniques, since it lets the product available to go larger and farther reaching markets both locally and abroad.

Brand Recognition

Online Marketing proves beneficial for the brand reputation, with satisfied customers and their real-time feedback, business owners can reach to other potential set of customers. This helps the business owners to make the brand reputation go viral as expected, further opening new doors of opportunities for reaching bigger markets and attain business growth.

Conversion Optimization

Since the current era is turning more digital, than people do have the access over their gadgets at every time and business owners can remain available with their product, regardless of their time-zone restrictions and ultimately a larger reach to the consumers would lead to conversion, because the consumer would get what they are looking for a per their convenience. Without conversion, all the traffic would mean nothing and all the other marketing efforts would end in despair. This is the sole reason, why business owners put more efforts towards the digital marketing campaigns.

Key Digital Marketing Tools

Digital Marketing can be done in various ways, below mentioned are a few of the major keys, although with the upcoming innovative technology methods, more would be added to this list.

  • Websites and SEO content
  • Blogs
  • Internet banner ads
  • Online video content
  • Pay-per-click (PPC) advertising
  • Email marketing
  • Social media marketing (Facebook, Twitter, LinkedIn, etc.)
  • Mobile marketing (SMS, MMS, etc.)

When a customer walks into a shop, the first step he/she follows is to inspect the product and then might leave without buying anything. Undeniably a larger number only come and go and very small groups make a buy. Even if the product website receives tons of website visitors daily or weekly, but none of them ever convert, then it’s alarming, because it leads to clear indication that the business will also cease to exist. Digital Marketing helps the business owners to utilize the tried and tested marketing tactics, which not just attract the superfluous traffic, but highly potential target traffic and would ensure the survival of the business.

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